
The general business rule is that marketing departments are out to increase brand awareness and build solid sales leads for their company. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their company, product or services the desired exposure. But there is a much more cost effective answer: being interviewed as a guest on talk radio. This is an excellent way for companies to gain excellent local and national consumer exposure Whether you are a web based business or a chain with national clientele - talk radio can get you in direct contact with your consumers. Here is why talk radio is such a public relations goldmine:
1. Demographics and Target Audience. "On the AM dial most listeners are 35 to 64 in age, 55% male to 45% female, a large percent graduated high school and went onto college". "In addition to strong demographics there are also specialty talk shows that focus on finance, law, politics, health, relationships, lifestyles, consumer advocacy, sports, gardening and more so ...
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