
I was trapped in paradise--a tenure track Assistant Professor at a small, liberal arts university.I was in clover, but as Dostoyevsky said, the clover wasn't good enough.So, I devised a plan to escape; to sell my teaching services by the day, instead of by the semester, or by the career. Launching a seminar business, by the time my academic year in nirvana had concluded, I was a marketing phenomenon.Emerging from sequestration in a tiny office, I began broadcasting my ideas in interviews on ABC-TV news.On the very last day of the semester, my name was featured on the front page of the local gazette, in various catalogues sent to my colleagues' homes, and in the big-city newspaper to which most of my contemporaries subscribed.Literally, people saw me coming and going.I went from obscurity to fame, seemingly overnight, and most important, I did it on a shoestring. No big bucks were squandered in the making of the new me.Free publicity is a wondrous thing, and just as it helped me to launch a very successful training and consulting business that prospered for decades, it can help you to establish yourself in any occupation or business.But there is one precept you must ...
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