
Radio talk show hosts NEED guests. And if the topic of discussion is your business or book, hosts will often tout your business or book several times during the interview.So, if radio presents such a great opportunity for you to promote your business, product or yourself... how do you get on these shows in the first place?Unfortunately, looking for suitable radio talk shows is one research task that is NOT so easy on the Internet: Most radio websites are poorly designed for potential radio guests. Rarely will you find the show theme and guest criteria - or even if guests are welcome. As an online publicist, I am well aware of the difficulty in finding the right match for my clients and the relevant radio show.Go to any radio website. You may find the bios of the hosts but not the theme of their shows, or the theme of their shows but no contact information, or whether or not they invite guests, and, if so, what kind? In contrast, authors with websites seek to promote their books on their sites with a bio of the author, excerpts, guest book, articles, and myriad other ways to showcase themselves and their books.This ...
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